vendor/google-ads-conversion · vendor documented

Google Ads conversion pixels carry the ID in the path

The conversion ID is a path segment, not a query parameter. Without it the pack cannot tell which conversion fired. label is expected: without it the hit lands on the account rather than a conversion action.

What this pack matches

Hosts: googleadservices.com, googleads.g.doubleclick.net
Paths: …/pagead/conversion…, …/pagead/viewthroughconversion…
Vendor docs: support.google.com/tagassistant/answer/2947038

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`conversion_id`	required	It is the numeric conversion ID, unique per Google Ads account, and it travels in the path rather than the query. Fix: Copy the conversion ID from the conversion action's tag setup.	`vendor.google-ads-conversion.param.conversion_id.missing` `vendor.google-ads-conversion.param.conversion_id.empty` `vendor.google-ads-conversion.param.conversion_id.invalid`	docs
`label`	recommended	It identifies which conversion action fired. Without it, the hit lands on the account rather than on a specific action. Fix: Add the conversion label from the conversion action's tag setup.	`vendor.google-ads-conversion.param.label.missing` `vendor.google-ads-conversion.param.label.empty`	docs
`value`	optional	It is the conversion value.		docs
`guid`	optional	The generated image tag sends `guid=ON`.	`vendor.google-ads-conversion.param.guid.empty` `vendor.google-ads-conversion.param.guid.invalid`	docs
`script`	optional	The image fallback sends `script=0` to say no JavaScript ran.	`vendor.google-ads-conversion.param.script.empty` `vendor.google-ads-conversion.param.script.invalid`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/google-ads-conversion

Or paste it into the playground. Same engine, in the browser, nothing sent anywhere.

cargo install pixellint · npm install pixellint