vendor/floodlight · vendor documented

DART Floodlight tags put src, type, cat on the path

DART Floodlight tags are not a query string. /ddm/activity/src=123;type=conv;cat=purch;ord=1 is the shape. DART was DoubleClick's ad server; Campaign Manager still serves the same Floodlight activity. src is the numeric configuration ID. type is the activity group. cat is the activity. ord is the cache buster. Unique counting also needs num alongside ord. Impression and click tracking ads (/trackimp, /trackclk) are vendor/cm360-tracking-ad. googlesyndication dc_oe VAST events are vendor/cm360-vast-event.

What this pack matches

Hosts: doubleclick.net
Paths: …activity…
Vendor docs: support.google.com/campaignmanager/answer/2823425

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`src`	required	It is the numeric Floodlight configuration ID for the advertiser. Fix: Set `src` to the advertiser's Floodlight configuration ID.	`vendor.floodlight.param.src.missing` `vendor.floodlight.param.src.empty` `vendor.floodlight.param.src.invalid`	docs
`type`	required	It is the activity group tag string. Fix: Copy `type` from the Floodlight activity in Campaign Manager.	`vendor.floodlight.param.type.missing` `vendor.floodlight.param.type.empty`	docs
`cat`	required	It is the activity tag string. Fix: Copy `cat` from the Floodlight activity in Campaign Manager.	`vendor.floodlight.param.cat.missing` `vendor.floodlight.param.cat.empty`	docs
`ord`	required	It is the cache buster, so every fire is counted separately. Fix: Emit a fresh random value for `ord` on every fire, or `ord=1` with `num` for unique counting.	`vendor.floodlight.param.ord.missing` `vendor.floodlight.param.ord.empty`	docs
`num`	optional	Unique counting sends `ord=1` alongside a random `num`.	`vendor.floodlight.param.num.empty`	docs
`counting.unique_requires_ord`	required	The tag counts unique users with `num` but omits `ord`. Unique counting sends `ord=1` together with a random `num`. Fix: Add `ord=1` next to the random `num` value.	`vendor.floodlight.counting.unique_requires_ord`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/floodlight

Try this failing payload in the playground. Floodlight activity missing src.

https://ad.doubleclick.net/ddm/activity/type=conv;cat=purch;gdpr=1;ord=8675309?

cargo install pixellint · npm install pixellint