Call conversion uploads need an E.164 callerId

Not UploadClickConversions. The call upload wants conversionAction, partialFailure true, the caller phone in E.164, and two timestamps with a timezone offset and a space, not a T. conversionValue travels with currencyCode. consent.adUserData is GRANTED or DENIED.

callerId needs a leading plus

Google documents E.164. 16502531234 is a number. +16502531234 is the contract.

Rule: vendor.google-ads-call-conversions.body.callerId.invalid

What this pack matches

Hosts: googleads.googleapis.com
Paths: …uploadCallConversions…
Vendor docs: developers.google.com/google-ads/api/docs/conversions/upload-calls

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`conversions`	required	UploadCallConversions requires a `conversions` array. Native JSON type: array. Minimum array items: 1. Maximum array items: 2000. Fix: Send at least one CallConversion in `conversions`.	`vendor.google-ads-call-conversions.body.conversions.missing` `vendor.google-ads-call-conversions.body.conversions.invalid`	docs
`partialFailure`	required	Google documents `partial_failure` as required, and the upload guides say to always send true. Native JSON type: boolean. Fix: Set `partialFailure` to `true`.	`vendor.google-ads-call-conversions.body.partialFailure.missing` `vendor.google-ads-call-conversions.body.partialFailure.empty` `vendor.google-ads-call-conversions.body.partialFailure.invalid`	docs
`conversions[]`	optional	The vendor documents `conversions[]` in the request contract. Native JSON type: object.	`vendor.google-ads-call-conversions.body.conversions[].invalid`	docs
`validateOnly`	optional	The vendor documents `validateOnly` in the request contract. Native JSON type: boolean.	`vendor.google-ads-call-conversions.body.validateOnly.invalid`	docs
`root`	optional	The vendor documents `` in the request contract. Native JSON type: object.	`vendor.google-ads-call-conversions.body.root.invalid`	docs
`conversionAction`	required	It is the conversion action resource name, and every uploaded call conversion requires it. Body scope: ["conversions[]"]. Native JSON type: string. Fix: Set `conversionAction` to `customers/{id}/conversionActions/{id}`.	`vendor.google-ads-call-conversions.body.conversionAction.missing` `vendor.google-ads-call-conversions.body.conversionAction.empty` `vendor.google-ads-call-conversions.body.conversionAction.invalid`	docs
`callerId`	required	It is the caller phone number. Google documents E.164 with a leading `+`. Body scope: ["conversions[]"]. Native JSON type: string. Fix: Send E.164, such as `+16502531234`.	`vendor.google-ads-call-conversions.body.callerId.missing` `vendor.google-ads-call-conversions.body.callerId.empty` `vendor.google-ads-call-conversions.body.callerId.invalid`	docs
`callStartDateTime`	required	Google documents the call start time as `yyyy-mm-dd hh:mm:ss+\|-hh:mm`. Body scope: ["conversions[]"]. Native JSON type: string. Fix: Send a timestamp such as `2026-08-21 12:00:00+00:00`.	`vendor.google-ads-call-conversions.body.callStartDateTime.missing` `vendor.google-ads-call-conversions.body.callStartDateTime.empty` `vendor.google-ads-call-conversions.body.callStartDateTime.invalid`	docs
`conversionDateTime`	required	Google documents the conversion time with a timezone offset as `yyyy-mm-dd hh:mm:ss+\|-hh:mm`. It must be after the call start. Body scope: ["conversions[]"]. Native JSON type: string. Fix: Send a timestamp such as `2026-08-21 12:05:00+00:00`.	`vendor.google-ads-call-conversions.body.conversionDateTime.missing` `vendor.google-ads-call-conversions.body.conversionDateTime.empty` `vendor.google-ads-call-conversions.body.conversionDateTime.invalid`	docs
`conversionValue`	optional	It is the conversion value for the advertiser. Google documents a non-negative number together with `currencyCode`. Body scope: ["conversions[]"]. Native JSON type: number or string. Fix: Send a number such as `1.0`, with no currency symbol, together with `currencyCode`.	`vendor.google-ads-call-conversions.body.conversionValue.empty` `vendor.google-ads-call-conversions.body.conversionValue.invalid`	docs
`currencyCode`	optional	It is an ISO 4217 currency code for `conversionValue`. Body scope: ["conversions[]"]. Native JSON type: string. Fix: Use the three-letter code, such as `USD`.	`vendor.google-ads-call-conversions.body.currencyCode.empty` `vendor.google-ads-call-conversions.body.currencyCode.invalid`	docs
`consent.adUserData`	optional	Google documents `consent.ad_user_data` on the CallConversion object. Body scope: ["conversions[]"]. Native JSON type: string or integer. Fix: Send `GRANTED` or `DENIED`.	`vendor.google-ads-call-conversions.body.consent.adUserData.empty` `vendor.google-ads-call-conversions.body.consent.adUserData.invalid`	docs
`consent`	optional	The vendor documents `consent` in the request contract. Body scope: ["conversions[]"]. Native JSON type: object.	`vendor.google-ads-call-conversions.body.consent.invalid`	docs
`customVariables`	optional	Body scope: ["conversions[]"]. Native JSON type: array.	`vendor.google-ads-call-conversions.body.customVariables.invalid`	docs
`customVariables[]`	optional	Body scope: ["conversions[]"]. Native JSON type: object.	`vendor.google-ads-call-conversions.body.customVariables[].invalid`	docs
`body.value_requires_currency`	required	The conversion sends `conversionValue` without `currencyCode`. Google documents the ISO 4217 code together with the value. Body scope: ["conversions[]"]. Fix: Add `currencyCode`, such as `USD`.	`vendor.google-ads-call-conversions.body.value_requires_currency`	docs
`body.currency_requires_value`	required	The conversion sends `currencyCode` without `conversionValue`. Google documents both together. Body scope: ["conversions[]"]. Fix: Add `conversionValue` as a non-negative number.	`vendor.google-ads-call-conversions.body.currency_requires_value`	docs
`body.callStartDateTime.calendar_invalid`	required	The conversion timestamp must represent a valid calendar date, time and timezone offset. Body scope: ["conversions[]"].	`vendor.google-ads-call-conversions.body.callStartDateTime.calendar_invalid`	docs
`body.conversionDateTime.calendar_invalid`	required	The conversion timestamp must represent a valid calendar date, time and timezone offset. Body scope: ["conversions[]"].	`vendor.google-ads-call-conversions.body.conversionDateTime.calendar_invalid`	docs
`body.conversion_after_call`	required	The conversion time must be after the call start time, accounting for timezone offsets. Body scope: ["conversions[]"].	`vendor.google-ads-call-conversions.body.conversion_after_call`	docs
`root`	optional	Body scope: ["conversions[].customVariables[]","conversions[].custom_variables[]"]. Native JSON type: object.	`vendor.google-ads-call-conversions.body.root.invalid`	docs
`conversionCustomVariable`	required	Body scope: ["conversions[].customVariables[]","conversions[].custom_variables[]"]. Native JSON type: string.	`vendor.google-ads-call-conversions.body.conversionCustomVariable.missing` `vendor.google-ads-call-conversions.body.conversionCustomVariable.empty` `vendor.google-ads-call-conversions.body.conversionCustomVariable.invalid`	docs
`value`	required	Body scope: ["conversions[].customVariables[]","conversions[].custom_variables[]"]. Native JSON type: string.	`vendor.google-ads-call-conversions.body.value.missing` `vendor.google-ads-call-conversions.body.value.invalid`	docs
`method`	required	This published ingestion operation uses HTTP POST. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.method.missing` `vendor.google-ads-call-conversions.http.method.empty` `vendor.google-ads-call-conversions.http.method.invalid`	docs
`content_type`	recommended	Use a published request media type. Complete HTTP capture contract. Presence diagnostic severity: warning. Value diagnostic severity: warning. Native JSON type: string.	`vendor.google-ads-call-conversions.http.content_type.missing` `vendor.google-ads-call-conversions.http.content_type.empty` `vendor.google-ads-call-conversions.http.content_type.invalid`	docs
`body`	required	The request body is a JSON object. Complete HTTP capture contract. Native JSON type: object.	`vendor.google-ads-call-conversions.http.body.missing` `vendor.google-ads-call-conversions.http.body.invalid`	docs
`path`	required	REST conversion upload requires a versioned customer RPC path. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.path.missing` `vendor.google-ads-call-conversions.http.path.empty` `vendor.google-ads-call-conversions.http.path.invalid`	docs
`headers.authorization`	required	Every Google Ads API request requires an OAuth Bearer token. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.headers.authorization.missing` `vendor.google-ads-call-conversions.http.headers.authorization.empty` `vendor.google-ads-call-conversions.http.headers.authorization.invalid`	docs
`headers.developer-token`	required	Every Google Ads API request requires a developer token. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.headers.developer-token.missing` `vendor.google-ads-call-conversions.http.headers.developer-token.empty` `vendor.google-ads-call-conversions.http.headers.developer-token.invalid`	docs
`headers.login-customer-id`	optional	Manager customer ID, when supplied, omits hyphens. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.headers.login-customer-id.empty` `vendor.google-ads-call-conversions.http.headers.login-customer-id.invalid`	docs
`headers.linked-customer-id`	optional	Linked account customer ID, when supplied, omits hyphens. Complete HTTP capture contract. Native JSON type: string.	`vendor.google-ads-call-conversions.http.headers.linked-customer-id.empty` `vendor.google-ads-call-conversions.http.headers.linked-customer-id.invalid`	docs

Validate a payload

pixellint validate json @payload.json --rulepack vendor/google-ads-call-conversions

Try this failing payload in the playground. Call conversion upload with a value and no currency.

{"partialFailure":true,"conversions":[{"conversionAction":"customers/1/conversionActions/2","callerId":"+16502531234","callStartDateTime":"2026-08-21 12:00:00+00:00","conversionDateTime":"2026-08-21 12:05:00+00:00","conversionValue":1.0}]}

cargo install pixellint · npm install pixellint