8 pages · Mobile and MMP
The MMP endpoint is a contract
App install is not session is not in-app purchase. SKAN is a conversion value, not a click id. IDFA needs ATT. These pages are the identifier you are still allowed to send.
- The MMP endpoint is a contract, not fire-and-forget Mobile · engineers, PMs
- SKAN is a conversion value, not a click id Mobile · PMs, engineers, marketers
- Install is not session is not in-app purchase Mobile · PMs, marketers, engineers
- The install happened after the click Mobile · engineers, marketers
- The click was on the web. The conversion was in the app. Mobile · PMs, engineers, marketers
- IDFA is advertising. IDFV is the vendor. GAID is Android. Mobile · engineers, PMs
- Store receipts are the source of truth Mobile · engineers, PMs
- Device graphs got worse. Probabilistic got noisier. Mobile · PMs, engineers