62 pages · marketers
Empty Test Events means you are not live
GTM can say the tag fired while Events Manager stays empty. You need both pipes, a shared event_id, value and currency on money events, and a refund plan. These pages are the ones to walk before you raise bids.
Pixels and tags
- A pixel is an HTTP request with a job Pixels · PMs, marketers, engineers
- An image cannot hash an email Pixels · engineers, marketers
- Noscript is a different request Pixels · engineers, marketers
- Impression and click are not the same URL Pixels · marketers, PMs, engineers
- Thank-you page pixels miss the backend sale Pixels · PMs, marketers, engineers
- A cached impression is a lie Pixels · engineers, marketers
- A 200 in a click chain is a dead end Pixels · engineers, marketers
- UTM is not a click id Pixels · marketers, PMs, engineers
- Purchase does not belong on the landing page Pixels · marketers, PMs, engineers
- Not every 200 was a person Pixels · engineers, PMs, marketers
- The tag ran. The request did not. Pixels · engineers, marketers, PMs
- The fired URL still says CACHEBUSTER Pixels · engineers, marketers
- Say whether it has fired Pixels · engineers, marketers
- PageView fired twice on one load Pixels · engineers, marketers
Conversion APIs
- The browser never saw the purchase CAPI · PMs, marketers, engineers
- Two pipes, one conversion CAPI · engineers, marketers, PMs
- A conversion with nobody on it CAPI · marketers, engineers, PMs
- Test events are not a lower environment CAPI · engineers, marketers
- The conversion happened in Salesforce CAPI · PMs, marketers, engineers
- Enhanced conversions are hashed PII on the Ads tag CAPI · marketers, engineers
- Value without currency is a non-event CAPI · engineers, marketers
- Purchse is a custom event whether you meant it CAPI · marketers, engineers, PMs
- Do not fire the whole funnel on thank-you CAPI · marketers, PMs, engineers
- A refund is a measurement event CAPI · PMs, marketers, engineers
Identity and matching
- Hash email and phone. Leave the algorithm as SHA-256. Identity · engineers, marketers
- Lowercase, trim, then hash Identity · engineers, marketers
- E.164, then SHA-256, not a local format Identity · engineers, marketers
- gclid, fbclid, ttclid, msclkid, li_fat_id Identity · marketers, engineers, PMs
- _fbp is the browser. _fbc is the click. Identity · engineers, marketers
- The platform's graph is not your CDP Identity · PMs, engineers, marketers
- Checkout on another host drops the click id Identity · engineers, marketers, PMs
Time and attribution
- The window is a report setting, not a pixel Time · marketers, PMs, engineers
- Unix time has no timezone. Your shop does. Time · engineers, marketers
- Too late for the graph, still true in finance Time · engineers, marketers, PMs
- View-through is an impression credit, not a click Time · marketers, PMs, engineers
- Last click is a story. Data-driven is a model. Time · marketers, PMs, engineers
Consent and privacy
- A TC String is not the letters 1 or true Consent · engineers, PMs, marketers
- US Privacy was deprecated on 31 January 2024 Consent · engineers, PMs, marketers
- Consent Mode is a gtag signal, not a CMP Consent · engineers, marketers, PMs
- A banner that does not block still fires the pixel Consent · PMs, engineers, marketers
- The CMP choice has to survive into the URL Consent · engineers, marketers
- Withdrawing consent has to hit the same URL that accepted it Consent · engineers, PMs, marketers
Mobile and MMP
- SKAN is a conversion value, not a click id Mobile · PMs, engineers, marketers
- Install is not session is not in-app purchase Mobile · PMs, marketers, engineers
- The install happened after the click Mobile · engineers, marketers
- The click was on the web. The conversion was in the app. Mobile · PMs, engineers, marketers
Analytics and CDP
- An Adobe hit is not a GA4 event Analytics · engineers, marketers
- A CDP is a pipe. A pixel is a bid. Analytics · PMs, engineers, marketers
- Sampling hides the broken 1% Analytics · engineers, PMs, marketers
- DebugView is not production Analytics · engineers, marketers
- Product analytics and ads conversion are different jobs Analytics · PMs, engineers, marketers
Launch and QA
- Ship the dictionary before you ship the tag Launch · PMs, marketers, engineers
- Test Events is empty until both pipes exist Launch · marketers, PMs
- Staging must not train production Launch · engineers, marketers, PMs
- Filter by the collector host Launch · engineers, marketers
- Preview is not the published container Launch · marketers, engineers
Vendor playbooks
- fbq plus CAPI, same event_id Vendor · engineers, marketers, PMs
- ttq plus Events API, ISO time on the server Vendor · engineers, marketers
- Insight Tag plus CAPI in milliseconds Vendor · engineers, marketers, PMs
- Pinterest Tag plus Conversions API Vendor · engineers, marketers
- src, type, cat, and a unique ord Vendor · engineers, marketers
- Conversion linker, gclid, then the conversion tag Vendor · engineers, marketers, PMs