vendor/the-trade-desk · vendor documented

The Trade Desk iframe needs adv, upid, ref, and upv

The universal pixel fires an iframe at /track/up. The Trade Desk documents four required query parameters. A loader request to js.adsrvr.org is not this contract.

What this pack matches

Hosts: insight.adsrvr.org
Paths: /track/up
Vendor docs: open.thetradedesk.com/provider/docsApp/GuidesProvider/data/doc/TrackingTagsUniversalPixel

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`adv`	required	It is the platform advertiser ID that owns the tracking tag. The Trade Desk documents it as required on the iframe src. Fix: Set `adv` to the advertiser ID from the generated universal pixel code.	`vendor.the-trade-desk.param.adv.missing` `vendor.the-trade-desk.param.adv.empty`	docs
`upid`	required	It is the universal pixel ID from the inline script. The Trade Desk documents it as required on the iframe src. Fix: Set `upid` to the universal pixel ID from the generated tag.	`vendor.the-trade-desk.param.upid.missing` `vendor.the-trade-desk.param.upid.empty`	docs
`ref`	required	It is the page URL the tag fired on. The Trade Desk documents it as required, and mappings match against it. Fix: Set `ref` to the absolute URL of the page that fired the pixel.	`vendor.the-trade-desk.param.ref.missing` `vendor.the-trade-desk.param.ref.empty` `vendor.the-trade-desk.param.ref.invalid`	docs
`upv`	required	It is The Trade Desk version number of the universal pixel. The iframe src documents it as required. Fix: Set `upv` to the version from the generated universal pixel code, such as `3.3.0`.	`vendor.the-trade-desk.param.upv.missing` `vendor.the-trade-desk.param.upv.empty`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/the-trade-desk

Try this failing payload in the playground. The Trade Desk universal pixel missing adv.

https://insight.adsrvr.org/track/up?upid=hc7ihke&upv=3.3.0&ref=https://www.example.com/

cargo install pixellint · npm install pixellint