The Trade Desk static pixels check documented tag fields.

Documented static pxl image-tag fields and the individually named legacy conv, envt and imp routes. Checks are warnings; account state, delivery and other Trade Desk transports remain outside this profile.

What this pack matches

Hosts: insight.adsrvr.org
Paths: /track/pxl/, /track/conv/, /track/envt/, /track/imp/
Vendor docs: open.thetradedesk.com/provider/docsApp/GuidesProvider/measure/doc/TrackingTagsStatic

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`static_kind`	optional	Exact static tag route extracted from the path. Presence diagnostic severity: warning.		docs
`adv`	required	Documented advertiser identifier. Issuance and account ownership remain external. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.adv.missing` `vendor.the-trade-desk-static.param.adv.empty`	docs
`ct`	required	The documented wire value combines the fixed prefix 0, a colon, and an opaque tracking-tag identifier. The Integer table label applies to the prefix, not the complete compound value. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.ct.missing` `vendor.the-trade-desk-static.param.ct.empty` `vendor.the-trade-desk-static.param.ct.invalid`	docs
`fmt`	required	Documented static pixel cookie-sync choice: 3 enables syncing and 4 disables it. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.fmt.missing` `vendor.the-trade-desk-static.param.fmt.empty` `vendor.the-trade-desk-static.param.fmt.invalid`	docs
`v`	optional	Optional revenue value uses a period rather than a comma. No amount minimum or maximum is inferred. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.v.empty` `vendor.the-trade-desk-static.param.v.invalid`	docs
`vf`	optional	Optional currency-code string. Reporting uses advertiser currency; no account-currency or closed value constraint is inferred. Presence diagnostic severity: warning.		docs
`orderid`	optional	Optional opaque order identifier. Presence diagnostic severity: warning.		docs
`td_values…`	optional	Custom values beyond the documented 64-character stored limit receive an advisory, not a receiver-rejection claim. Presence diagnostic severity: warning. Maximum decoded characters: 64.	`vendor.the-trade-desk-static.param.td_values.invalid`	docs
`gdpr`	optional	Optional destination privacy indicator; core retains its canonical signal validation. Presence diagnostic severity: warning.		docs
`gdpr_consent`	optional	Optional canonical TC String; core retains structural and applicability checks. Presence diagnostic severity: warning.		docs
`gpp_consent`	optional	Optional GPP carrier documented for static tags. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.gpp_consent.empty` `vendor.the-trade-desk-static.param.gpp_consent.invalid`	docs
`dpop`	optional	Optional comma-separated processing policies. LDU is the only currently documented value. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.dpop.empty` `vendor.the-trade-desk-static.param.dpop.invalid`	docs
`dpor`	optional	Optional US region syntax. Geographic eligibility is external. Presence diagnostic severity: warning.	`vendor.the-trade-desk-static.param.dpor.empty` `vendor.the-trade-desk-static.param.dpor.invalid`	docs
`legacy_route`	recommended	The vendor documents this exact static tag type as deprecated but still in use.	`vendor.the-trade-desk-static.legacy_route`	docs
`method`	required	The published static image tag produces a browser GET. Complete HTTP capture contract. Presence diagnostic severity: warning. Evidence: vendor template.	`vendor.the-trade-desk-static.http.method.missing` `vendor.the-trade-desk-static.http.method.empty` `vendor.the-trade-desk-static.http.method.invalid`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/the-trade-desk-static

Try this failing payload in the playground. An example with a validation finding.

https://insight.adsrvr.org/track/pxl/?adv=synthetic-advertiser&fmt=3

cargo install pixellint · npm install pixellint