vendor/taboola-s2s · vendor documented

Taboola S2S postbacks need click-id and the event name

Taboola documents the postback as /actions-handler/log/3/s2s-action. click-id is the landing-page Click ID, spelled with a hyphen. name is the Event Name from Realize Conversion settings. revenue, currency, quantity, and orderid are optional. Bulk submit is vendor/taboola-s2s-bulk.

The Click ID key is click-id

Taboola documents the query key as click-id. Another spelling records no conversion.

Rule: vendor.taboola-s2s.param.click-id.missing

What this pack matches

Hosts: trc.taboola.com
Paths: …/actions-handler/log/3/s2s-action…
Vendor docs: developers.taboola.com/pixel/docs/the-postback-url

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`click-id`	required	It is the Taboola Click ID from the landing page. Taboola documents the query key as `click-id`, exactly, and says another spelling records no conversion. Fix: Send `click-id` with the Click ID Taboola appended to the landing page.	`vendor.taboola-s2s.param.click-id.missing` `vendor.taboola-s2s.param.click-id.empty`	docs
`name`	required	It is the event name as defined in Realize Conversion settings, not the Conversion Name. Fix: Set `name` to the Event Name from Realize, such as `LEAD` or `PURCHASE`.	`vendor.taboola-s2s.param.name.missing` `vendor.taboola-s2s.param.name.empty`	docs
`revenue`	optional	It is the conversion value. Taboola documents an integer or decimal number, such as `10` or `9.99`. Fix: Send a number, such as `9.99`.	`vendor.taboola-s2s.param.revenue.empty` `vendor.taboola-s2s.param.revenue.invalid`	docs
`currency`	optional	It is the revenue currency. Taboola documents a fixed list of three-letter codes, case-sensitive. Omit it to use the account default. Fix: Use a documented code such as `USD`.	`vendor.taboola-s2s.param.currency.empty` `vendor.taboola-s2s.param.currency.invalid`	docs
`quantity`	optional	It is the item quantity in the order. Taboola documents an integer. Fix: Send an integer quantity, such as `3`.	`vendor.taboola-s2s.param.quantity.empty` `vendor.taboola-s2s.param.quantity.invalid`	docs
`orderid`	optional	It is an order ID from the advertiser CRM. Taboola documents it as optional.	`vendor.taboola-s2s.param.orderid.empty`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/taboola-s2s

Try this failing payload in the playground. Taboola S2S postback missing click-id.

https://trc.taboola.com/actions-handler/log/3/s2s-action?name=LEAD

cargo install pixellint · npm install pixellint