vendor/reddit · ecosystem evidence

Reddit Pixel requests need an advertiser ID

id is the advertiser ID. event is the conversion name. The pack is ecosystem evidence: Reddit documents how to verify the pixel, not the full request format.

What this pack matches

Hosts: alb.reddit.com
Paths: /rp.gif
Vendor docs: business.reddithelp.com/en/categories/measurement/verify-reddit-pixel

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`id`	required	It is the Reddit advertiser ID. Reddit documents how to verify the request rather than publishing the parameter contract, so this rule is ecosystem evidence. Fix: Copy the advertiser ID from Reddit Ads into the pixel snippet.	`vendor.reddit.param.id.missing` `vendor.reddit.param.id.empty`	docs
`event`	recommended	It names the tracked event, such as PageVisit or Purchase.	`vendor.reddit.param.event.missing` `vendor.reddit.param.event.empty`	docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/reddit

Or paste it into the playground. Same engine, in the browser, nothing sent anywhere.

cargo install pixellint · npm install pixellint