BlueKai site tags put the site ID in the path
Oracle documents the ID swap tag as stags.bluekai.com/site/{YOUR_SITE_ID}. The JS Return tag uses the same path on tags.bluekai.com. Email oHashes go in e_id_s as SHA-256, not as raw email.
The site ID is an integer path segment
A /site/ URL with a non-numeric site ID is not a BlueKai container tag.
What this pack matches
Rules
Codes are stable. A finding in CI, MCP, or the playground lands on the same id.
| Field | Required | What it checks | Rule ids | Source |
|---|---|---|---|---|
site_id |
required | It is the BlueKai site ID. Oracle documents the ID swap tag as stags.bluekai.com/site/{YOUR_SITE_ID}. Fix: Copy the container site ID from BlueKai so the path is /site/{siteId}. | vendor.oracle-bluekai.param.site_id.missingvendor.oracle-bluekai.param.site_id.emptyvendor.oracle-bluekai.param.site_id.invalid |
docs |
e_id_s |
optional | It is a SHA-256 oHash for email. Oracle documents that no personally identifiable information may be sent; IDs derived from PII must be hashed first. Fix: Hash the email with SHA-256 and send the digest as e_id_s. | vendor.oracle-bluekai.param.e_id_s.emptyvendor.oracle-bluekai.param.e_id_s.invalid |
docs |
p_id_s |
optional | Oracle documents p_id_s as a SHA-256 phone digest. | vendor.oracle-bluekai.param.p_id_s.emptyvendor.oracle-bluekai.param.p_id_s.invalid |
docs |
e_id_m |
deprecated | Oracle says legacy MD5 email hashing should not be used. | vendor.oracle-bluekai.param.e_id_m.deprecated |
docs |
p_id_m |
deprecated | Oracle says legacy MD5 phone hashing should not be used. | vendor.oracle-bluekai.param.p_id_m.deprecated |
docs |
limit |
optional | Oracle documents the pixel firing limit as an integer. | vendor.oracle-bluekai.param.limit.emptyvendor.oracle-bluekai.param.limit.invalid |
docs |
phint |
optional | Oracle documents phint as an encoded key/value pair, including e_id_s and p_id_s SHA-256 oHashes. Other page-context keys are permitted. | docs | |
unhashed_email |
required | A parameter carries what looks like a raw email address. Oracle documents oHashes as SHA-256 digests and forbids sending personally identifiable information. Fix: Hash the email with SHA-256 and send it as e_id_s. | vendor.oracle-bluekai.unhashed_email |
docs |
e_id_s_limit_required |
required | The oHash tag needs its documented zero pixel limit. | vendor.oracle-bluekai.e_id_s_limit_required |
docs |
p_id_s_limit_required |
required | The oHash tag needs its documented zero pixel limit. | vendor.oracle-bluekai.p_id_s_limit_required |
docs |
e_id_s_zero_limit |
required | Oracle requires limit=0 when an oHash identifier is submitted. | vendor.oracle-bluekai.e_id_s_zero_limit |
docs |
p_id_s_zero_limit |
required | Oracle requires limit=0 when an oHash identifier is submitted. | vendor.oracle-bluekai.p_id_s_zero_limit |
docs |
phint_hash.invalid |
required | Oracle phint email and phone oHashes must contain a 64-character hexadecimal SHA-256 digest after their encoded key. | vendor.oracle-bluekai.phint_hash.invalid |
docs |
Validate a payload
pixellint validate url "$ARTIFACT" --rulepack vendor/oracle-bluekai
Try this failing payload in the playground. BlueKai site tag with a non-numeric site ID.
https://stags.bluekai.com/site/not-a-number
cargo install pixellint
·
npm install pixellint