IAS display verification pixels identify advertiser and publisher entities.

The vendor Netflix guide describes rfw/st image pixels and their advertiser and publisher identifiers. Published optional reporting fields receive their own contracts.

Campaign activation requires external configuration. Path and parameter validation cannot establish that the account accepts an impression.

Apply the contracts within their published source scope.

Campaign activation requires external configuration. Path and parameter validation cannot establish that the account accepts an impression.

What this pack matches

Hosts: pixel.adsafeprotected.com
Paths: /rfw/st/, …/skeleton.gif…
Vendor docs: assets.ctfassets.net/o1orzsgogjpz/4OK7zovv3r7gT1gDJzzlzR/821ffa2a9a85598836c8f36bf50dd5fd/Guide_IAS__Netflix_Customer_Guide_6_30_2025.pdf

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`advertiser_id`	recommended	Official vendor template places an account-assigned identifier here. Completeness advice only; placeholder ADVID/PUBENTITYID does not establish an integer grammar or server rejection.	`vendor.ias-display-pixel.param.advertiser_id.missing` `vendor.ias-display-pixel.param.advertiser_id.empty`	docs
`publisher_id`	recommended	Official vendor template places an account-assigned identifier here. Completeness advice only; placeholder ADVID/PUBENTITYID does not establish an integer grammar or server rejection.	`vendor.ias-display-pixel.param.publisher_id.missing` `vendor.ias-display-pixel.param.publisher_id.empty`	docs
`ias_campId`	optional	Optional reporting field published in the generated Netflix pixel. Publisher-specific macro expansion is checked by core.		docs
`ias_chanId`	optional	Optional reporting field published in the generated Netflix pixel. Publisher-specific macro expansion is checked by core.		docs
`ias_placementId`	optional	Optional reporting field published in the generated Netflix pixel. Publisher-specific macro expansion is checked by core.		docs
`ias_pubId`	optional	Optional reporting field published in the generated Netflix pixel. Publisher-specific macro expansion is checked by core.		docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/ias-display-pixel

Or paste it into the playground. Same engine, in the browser, nothing sent anywhere.

cargo install pixellint · npm install pixellint