Dynata pixels check published measurement templates.

Published Dynata/Research Now measurement templates on the exact beacon route. Shared metadata completeness is advisory; identifier grammar, optional carriers, platform headers and receiver acceptance require external context.

What this pack matches

Hosts: tag.researchnow.com
Paths: /t/beacon
Vendor docs: art19.zendesk.com/hc/en-us/articles/12202690055309-Setting-Up-3rd-Party-Measurement-Dynata

Rules

Codes are stable. A finding in CI, MCP, or the playground lands on the same id.

Field	Required	What it checks	Rule ids	Source
`pr`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.pr.missing`	docs
`adn`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.adn.missing`	docs
`ca`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.ca.missing`	docs
`si`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.si.missing`	docs
`pl`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.pl.missing`	docs
`cr`	recommended	Shared metadata in the ART19 and Nativo measurement examples. Absence receives template completeness advice; submitted empty, custom and encoded values remain unclassified without a receiver field specification. Presence diagnostic severity: warning.	`vendor.dynata-pixel.param.cr.missing`	docs
`did`	optional	Optional identifier in the ART19/PRX examples. The Nativo image example omits it; no mandatory presence or ID grammar is inferred.		docs
`ord`	optional	Optional cache-buster in the ART19/PRX examples. Nativo omits it, and timestamp/random macros do not establish a universal numeric or freshness rule.		docs
`tt`	optional	Optional opaque carrier in the Nativo image example. Its demonstrated value is not an exhaustive receiver enum.		docs
`a`	optional	Optional opaque carrier in the Nativo image example. Its demonstrated value is not an exhaustive receiver enum.		docs
`gdpr`	optional	Optional privacy carrier. The ART19 example leaves it empty; no destination applicability or consent-presence rule is inferred.		docs
`gdpr_consent`	optional	Optional consent carrier. Published blank and platform macro forms remain valid template boundaries; standard populated-value checks belong to core.		docs
`us_privacy`	optional	Optional carrier illustrated by PRX. Receiver semantics, applicability and current acceptance are not defined by that template.		docs

Validate a payload

pixellint validate url "$ARTIFACT" --rulepack vendor/dynata-pixel

Try this failing payload in the playground. An example with a validation finding.

https://tag.researchnow.com/t/beacon?pr=project-demo&adn=network-demo&ca=campaign-demo&pl=placement-demo&cr=creative-demo

cargo install pixellint · npm install pixellint